WEST COAST TREND SHOW

The ladies of Jonathan Fashion visited the West Coast Trend Show in Los Angeles, targeting merchandise for our men’s customers this coming Fall/Holiday. We are excited to feature a new to Jonathan designer, David Smith of Australia.  Taking the sports shirt to the next level with interesting fabric placement and mixed media in patterns. With beautiful fabrication and a slim fit, these shirts will give our gentlemen customers something to talk about! Look for this talented designer in the store at the end of August!

The Perfect Men's Shirt

This Marcello Sport button down from the Spring/Summer 2013 collection makes you want to show off your personal style. The fit is impeccable, the fabrication is rich and the shirt doesn't even wrinkle and barely needs an iron. Cotton and polyester microfiber take this easy to wear shirt from the track to cocktails to the steak dinner. It's perfect for the weekend or a casual night out mid-week. 

Tips for finding mother of the bride dresses

Finding mother of the bride dresses and mother of the groom wear can be almost as difficult as finding the wedding gown. While there are many options to choose from, especially when you look at bridal fashion brands such as Mon Cheri, there are just as many elements to consider.

This isn’t just any special event—it’s one of the most important days in the bride and groom’s lives. In addition to wanting to look perfect for the soon-to-be couple, women also want to adhere to the beloved bride’s style preference and color scheme. Mother-of-the-bride dresses should also be fashionable, flattering to the mother’s silhouette, and seasonal.

Another important consideration is comfort. You’ll need to be able to walk down the aisle, dance and mingle—a lot of movement may be required so your ensemble will need to allow for you to move freely.  Once a silhouette is chosen that highlights your strengths while concealing flaws, you should walk around in it a little so you can assess how well it fits and how comfortable it will be for you the day and night of the wedding.

What’s probably most important to you about this ensemble is that it conveys timeless grace. Look at classic designers in materials of only the utmost quality— when it comes to elegance, one of our favorite bridal fashion brands is Mon Cheri. Whichever brand you choose, remember to keep these important elements in mind so that you can find a dress that makes you look stunning and ageless.

Fashion resolutions

Getting tired of hearing about New Year’s resolutions? Instead of getting annoyed with this longstanding tradition, why not join in on all the fun? If you address areas of your life that are fun and interesting to you, resolutions can be the perfect way to improve your life in a painless way. Resolutions don’t have to be about restricting yourself or stopping certain things you enjoy that others might consider vices—they can just be about improving your quality of life, based on your standards. So instead of opting to cut down visits to your favorite fashion clothing store, swap them for some fun ones that won’t be hard to stick to. 

1.    Wear more color. Okay, black is slimming, we all get that. For many women, it’s their go-to color for special events—some even wear black dresses for their mother of the bride roles. If you’re not ready for a bright colorful ensemble or dress, then simply add some pops of color with a statement necklace, handbag or shoes.

2.    Give up those shoes when their time is up. Even though you still love those worn out Jimmy Choos, if their time is up, then let them go. Have a memorial service for them if you need to, but don’t waste the space and certainly don’t wear them if their peak is long past. Hit your favorite fashion clothing store and get a new pair—out with the old, in with the new!

3.    Get a go-to designer dress that sets you apart. Invest in that timeless dress that you can always count on to make you stand out in a crowd. Choose something well-made in the silhouette that is most flattering to your body, and with stunning designer construction. Alberto Makali offers gorgeous selections every season that are impossible to go wrong with.

4.    Get inspiration. Find ways to keep it fresh. Be open to new ways of wearing classic styles and experiment with different looks. Whether you’re searching for gowns for special events, dresses for the mother of the bride, or casual ensembles that transition to night, be willing to mix things up and try new things.

Trend forecast for 2013

2013 is here! With it comes the promise of transformation and new styles—and hopefully, we’ll see less and less of the neon trend that was ubiquitous at almost every fashion clothing store in 2012. We’ve hit up some of the biggest stylists in the industry to find out which trends they think we’ll see in coming months. Here’s what they’re predicting:

TREND #1:  Lots of lace

Lace made a comeback this winter and was everywhere on the runways at Spring 2013 Fashion Week. There’s a return to femininity and delicate, dainty details on everything from skirts and dresses to pants, blazers and jackets. It’s an easy trend for women in the South Bay to integrate into their designer clothing collections— top a lace blouse with a structured blazer to offset the frill or pop on some lace tights for a quick take on the trend.

TREND #2:  Graphic prints

60s-inspired graphic prints including the checkerboard and stripes will be huge this spring. Think Twiggy-style graphics and mod takes on Coco’s favorite stripes. These prints will be present in every trendy fashion clothing store in silhouettes ranging from mini-dresses, skirts and blouses to gowns and suits. Be careful not to go overboard—incorporate this look with one piece here and another there.  

TREND #3:  Ruffles
Ruffles are a great way for women in the South Bay to add a little flirtatious detail to their designer clothing collections. A blouse or skirt with ruffles is the perfect way to blend a bit of romance into your look. Keep it to one piece per ensemble with ruffle detail to avoid a look that’s too girly or overwhelming.